Ever had one of those days when you felt in control and knew that everything was going to go just right?Well if you are doing business online, then this is what you will want to experience more often than not. You do not want to be mired in doubt, confusion or consternation about what you are about and what outcomes to expect.Because running a home based online business exposes you to so much needless distraction, you want to have the type of mindset that minimizes the effects of this level of exposure.Having a mindset with those characteristics will not come out of mere luck. It will emerge as a result of adopting some very important principles on how you run your online home based business.Among the more important of these principles are:* Defining your end-game as clear as possible. Because you know where the end zone is, then you know what to drive for.
* You know what the core of your business is. In one sentence you can describe what your business is about.
* You know what it takes to keep your business going and growing.
* You know what tools and systems you will need to run and support your business.
* You are focused on acquiring and using only those tools and do not get distracted by the promise of what seem dubious.
* You do not undermine your own efforts by skipping all over the internet looking for that magic bullet. You know the magic bullet is right there in the plans you have put together for your business.And further, as you establish and base your actions on these principles you develop associated mantras to keep you tuned in to what you are really supposed to be about.Here are some key mantras to help in this regard:* I am online to run a business, not to chase business opportunities.* Because I have chosen to chase only my business goals, I have conditioned my mind, my emotions and my resolve to react only to those resources that will result in me attaining those goals.* Through my actions, I have to demonstrate to my subconscious that I have the utmost respect for my time, financial resources, my mindset and my skills.* If I fully respect my time, financial resources, mindset, and skills then they in turn will create in me a level of focus that will allow me to attain a higher level of efficiency in my thinking and in my actions.* My online business ventures and the tools that support them are the result of deliberate decisions on my part that are in keeping with my personal goals for my life.Running an online business has unique challenges that call for a particular mindset if you are going to be successful. Pay as much attention to developing this mindset as you pay to developing your business plans.

If you tried to think of people involved in product creation, who would come to mind? You may think of Edison, Franklin, or maybe Henry Ford. Would you ever think of yourself as someone who can create a quality product? Product creation is actually relatively easy and product launching is not that tough either! If you follow a few easy to understand steps, you could be starting the product creation and product launching process sooner than you think.

The first step in creating your information product is to know and understand your market. This can be very time-consuming, especially if you are unsure of what to do or where to look to know your market. Studying your niche market and understanding the buzz words and buying patterns can ease the process dramatically. Personally, I would recommend networking with someone who has had success in the niche market you are considering and learn from their results. If they are into product creation and not very business savvy expect some hesitation. If they only sell products and have nothing to do with product launching or product creation you may your first affiliate (sales person)! Something else you can use to find hot trends is with the Google Trends tool.

The second step is the product creation process. Take your niche market and brainstorm ideas and topics relating to it. There are a lot of product launching contests going on recently relating to a newly created internet marketing tool. There are so many aspects to the mentioned niche that literally, and unfortunately, anything can be considered an Internet Marketing tool. The reason that anyone can basically create an Internet Marketing tool is because of something called Private Label Rights products.

What I use private label rights products for, and highly recommend them in this specific manner, is to cure writer’s block especially when it is lingering. Many people base their entire product creation and product launching on a private label rights product. This is where you can start to shine and build a strong brand for yourself. If you set goals for yourself, short-term goals to be exact, you can see your product creation come into being much faster and there is a good chance with less revision needed. If you keep hitting time restraint road blocks; however there is nothing wrong with a slow and steady approach, you can consider outsourcing portions of your project. Outsourcing can be an extremely huge benefit or just as great of a disaster.

You can find someone to outsource work to at a freelance site such as Guru.com or eLance.com. When reviewing proposals it is almost mandatory you perform a background check on them as you are in essence hiring them. Doing a background check on freelancers is as easy as asking for samples of their work and reviewing feedback on the freelance site from previous customers. Depending on the size and requirements of your project this can add up to a decent sized investment, so caution is very important. One tip I always recommend to people looking to hire an individual is to ask them what they can provide you that no one else can. This simple question gives them a chance to “toot their own horn” and acknowledge where they feel most competent as far as their skill set.

The final portion of the product creation and product launching formula is the launch. This can literally make or break the effort, time, and maybe (if you invested) money you put in to your project. There are numerous aspects to product launching and although their relevance is debated in terms to their effect, experts agree all must be followed. The person in your field who you asked for product advice from can help you substantially if you have kept in touch. If not, the first thing you need to do is to create a visually appealing website with flawless design work.

I also mentioned outsourcing before, this is one aspect of product launching I have little strength in and I always outsource this portion. The website does not have to be large however the content (ad copy in Internet Marketing) must be stellar and as perfect as possible. This is where advertising knowledge or experience is beneficial. When the site is set up you now put a lead capture form on your website.

I put two lead capture pages on all products I create on the internet and is one of the best methods of getting a solid start when you are in the product launching stage. When you gain information from a prospect or someone looking to get paid for referring sales you are able to provide them updates or specials. Many people abuse their prospect or affiliate lists by in turn emailing them with a new product daily and I find the recommendations to be totally unrelated to their original need, problem, or interest.

Another stage in the product launching stage is creating a free report or demo version of your product to entice the product to sign up to your email list. Using proper follow up with this can help generate numerous sales for you. One thing you need to ensure is that your free product completely relates to your main product that you are looking to sell.

You are now ready to advertise your product launching to customers as well as the opportunity to sell for affiliates. This is the single aspect that many product creations and launches fail on. It is actually not entirely difficult. One thing you can do is write articles (and a good amount of them) on topics relating to your product. I am a huge advocate of giving a solution in forums. When you join a forum you are normally offered the opportunity to create a signature. In your signature, you should enter the link to your opt-in or lead capture page. When you respond to posts, you are advertising your opportunity.

It is not impossible to create a product and it does not have to take a long time. You need to setup a plan and stick to it. If you get stuck, look at similar and successful products to your own and try and see how they did it. When you sit down and brainstorm you will be surprised with what you can imagine.